NFT marketplace connecting luxury items in the digital with the physical world. Collaborations with luxury brands allow Substance to sell NFTs items to be used in various Metaverse experiences, with the ability to redeem the physical item.
This way, the owner was able to use the product in both the Digital and Physical world.In collaboration with WayTooDigital as our development partner, we went through several pitfalls as we designed the logic behind auctions, web3 tokens, phygital interactions, as well as the UX/UI.
Substance was conceived as a pioneering NFT eco-system and marketplace for exclusive and limited edition digital drops from the world’s most renowned luxury brands, designers, and artists (‘creators’) where scarcity, quality, and provenance are paramount.
We led Substance in envisioning a strategy that went beyond just visuals and user experience.
Although the project couldn't make it to market, we collaborated in every stage of the product conception: From crafting UI/UX to defining NFT auction logics, bridging physical and digital realms, structuring content, and strategizing product architecture, our expertise shaped Substance's innovative platform at the intersection of luxury NFTs and fashion.
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Substance aimed to create a digital marketplace where big luxury fashion brands could connect with their audience.
The challenge was to blend the prestige of high-end fashion with digital convenience while fostering a community around luxury NFTs.
The main 'reason why' behind it all was to promote a more eco-friendly relationship with luxury brands, reducing the waste and pollution that fashion brings to the planet.
An NFT Marketplace with Modern Grotesk Design and a Strategy Beyond Aesthetics.
From Augmented Reality items to Metaverse clothing and wearables, we were able to craft and rethink complex experiences, easing the access to digital fashion and envision the boundless future of an ever evolving world.
The vision was always to blur the lines between physical and digital realms, building bridges to seamlessly integrate NFT art into physical fashion and vice versa.
Beyond that vision lies the goal of connecting both worlds by using NFC tags to link physical clothing items with their NFT counterparts.
Sustainable fashion goes beyond just NFT collections.
In 2021, as Metaverses began to emerge, we tapped into this trend, researched, and tested the space.
Phygital wearables combined NFT collections, metaverse clothing, and physical objects, bringing to life a mix of eco-friendly and trendy luxury items
A big challenge was figuring out a way for our target users (non-crypto users) to purchase and collect digital items, as general knowledge and user experience with wallets were extremely poor.
We helped create the logic for auctions, card sales, guardian wallets, and transfers to crypto wallets to make the experience as seamless as possible for the time being.
Editorials are a significant part of the fashion world.
Alongside crafting the marketplace, we strategize creating an editorial blog to disrupt the space with a cutting-edge view of what's possible.
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